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About Direct Bookings
Do you own or manage an accommodation establishment?
Are you sick and tired of paying large sums of money (commission) to online travel agents? Would you prefer it if your guests would book directly with you on your own website?
If you have answered yes to more than one of the above questions, my team and I can help you to get more bookings via your own website than what you are currently getting from the online travel agents, and in doing so, help to bring your commission costs down as well as decrease your reliance on the online travel agents. We will help you take your own back.
We achieve this in several ways:
1. We optimize your website to make sure that it ranks for the key words that you want it to rank for.
2. We install the best internet booking engine software on your website.
3. We ensure that your website is user-friendly so that once a potential guest reaches it, they are able to find the information that they are looking for as quickly as possible and then make a booking with the least amount of hassle.
4. We set your rates up on your internet booking engine in such a way that they offer potential guests as much choice as your rates on the online travel agents offer, for example, early bird, last minute, refundable and non-refundable rates.
5. We then push your rates out to the meta-search channels such as Google, Trivago and Skyscanner. This means that your rates will appear along-side the online travel agents rates and it will be easy for potential guests to compare them.
6. We incentivise potential guests to book directly with you by keeping your rates a bit lower than the rates that you are pushing to the online travel agents.
7. We further incentivise potential guests to book directly with you by offering them rewards that are only available to guests that book directly, such as free wi-fi, parking or even loyalty club points.
8. We run search and display advertising campaigns online to drive as much traffic to your website as possible. Including campaigns that clearly state that if guests book directly with you, that they will get the best rates possible.
9. We run re-marketing campaigns on your social media accounts to get back potential guests that might have started the booking process on your website but then forgot to return to complete it.
10. We drive traffic to your site via our media channels.
If you are interested in the above and you would like to find out more about how we can help your accommodation to get more direct bookings, please do contact us.